A great product strategy tells the full story of why
A great product strategy tells the full story of why, what and how: It explains why your product matters, what you aim to accomplish and how you will do it. That’s it.
Define vision & strategy, prioritize, communicate, create alignment, drive executing with impact, and make sure you have a winning team.
Why your product matters :
- Express a profound understanding of the situation and its complications. Reduce to a handful of fundamental challenges/opportunities.
- Conduct your user research, data analysis, market and competitor analysis, business modeling, assessment of technology shifts, map out your strengths and weaknesses. Build your PM toolbox with frameworks and models to simplify complex matters. Be a sponge over.
Module 1: Understanding Product Strategy
Learn why it’s critical to have a product strategy, and how it may vary in different types of organizations.
Module 5: Agile Product Development
Learn the principles of agile development and use these principles to influence a team over whom you have no direct authority, such as an engineering team.
Module 2: Analyzing Product Opportunities
Evaluate new opportunities based on the ‘jobs-to-be-done’ framework.
Module 6: Taking Products to Market
Learn how to define and understand your key audiences and choose the most appropriate route(s) to market.
Module 3: Discovery and Requirements Definition
Apply the discovery hypothesis framework, create user stories, and build a wireframe to outline an opportunity to deliver an urban mobility solution for school kids.
Module 7: Managing the Partner Ecosystem
Learn to define the elements of the ‘whole offer’ and how to design and manage partnerships effectively.
Module 4: Designing the Business Model
Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model.
Module 8: Managing Product Evolution and Growth
Build on the strengths of your existing strategies and tactics to drive new growth. Learn about product evolution and the impact of decisions on your product line. Conduct a road-mapping exercise for an innovative new product in the medical supplies industry.
